Now Trending – 2014 in the Restaurant Industry
If this is your restaurant’s POS, then it may be time for a technology upgrade. As 2014 draws to a close, we’ll take a look at what happened this year in the restaurant industry, including a review of the newest and most innovative technology trends, so that you can kick that antiquated cash register to the curb, and start your new year in style.
2014 was a big year for restaurant technology, and for those restaurants in need of an upgrade, now is the time to hop on the technology train. POS is going mobile and making service quicker and easier than ever. Future POS recently released their new Mobile POS solution that is sure to change the way restaurants do business: speeding table turn times, processing more accurate orders, and providing customers with the ultimate dining experience. Best of all, you can use it from the iPad mini and iPod Touch, as well as several different Android tablets. Keep watching the Future POS blog for more information about Mobile POS advancements in 2015.
Social media – savior or industry executioner? It depends on which restaurants you ask. 2014 was the year of the social media craze. Restaurants like McDonalds, KFC, and Pizza Hut claimed top positions in the social media lineup, while others in the restaurant industry were hit hard by social media scandal. Employees bathing in sinks, standing in vats of food, and striking back at rude customers, brought down the proverbial hatchet on business for some unlucky restaurant owners. Let this be a lesson to those who haven’t yet delved deep into the social media madness, monitoring your employees’ and customers’ means of communication on behalf of your business, is key to preventing social media backlash.
Heightened Consumer Awareness
As consumers grow more food savvy, the demand for menu transparency becomes even increasingly important. Consumers want to know what’s in their dishes, and where it came from, how it was prepared, what possible allergens it contains, and how many calories it will cost them to indulge. Not only are consumers concerned about what’s on their plate, this past year, the FDA began implementing food labeling laws that require chains with twenty or more stores to display calorie counts on their customer-facing menus. These changes can mean major spending and stress for some restaurant owners. Rest assured, however, a study by Carnegie Mellon University researchers shows that consumers will still buy that Godzilla Burger and fries, regardless of the calorie count posted on the menu board, and that means, no downturn for your profit.
Creative Commons cash register image courtesy of Kozuch (Wikimedia Commons)
Ekaterina Walter. “Top 25 Restaurants On Social Media.” View the full article on Forbes.com here.
Creative Commons social media image courtesy of Sean MacEntee (Flickr)
Rea, Shilo. “Recommended Calorie Information on Menus Does Not Improve Consumer Choices, Carnegie Mellon Study Shows.” View the full article in the Carnegie Mellon News, here.
Written by Teresa Glasgow, Technical Writing Specialist, Future POS, Inc.