Great Last-Minute Ways to Promote Gift Certificates

As the holiday season rumbles into gear, everyone’s busy schedules are packed with party-going, gift-buying, family-obligation meeting, and year-end work pressures. Your customers probably look forward to dropping in to your restaurant, bar or venue to grab a quick bite, enjoy a relaxing meal, or indulge in a wind-down beer or glass of wine.

This is your chance to help them a little, and help your own bottom line: Promote your gift certificates to this busy and friendly audience.

Our favorite tactics to promote gift certificates:

[one_half]iowa_DS
[/one_half]
[one_half_last]

Make the most of digital signage

As we wrote last week in Five Ways to Make the Most of Your Digital Signage, your in-house signage – and especially digital signage – is perfect for cross-selling. Highlight the convenience and flexibility of gift certificates to use your screens to best advantage.
[/one_half_last]
[one_half]
12017649_10154170895393098_8891927866601893308_o
[/one_half]
[one_half_last]

Send direct email campaigns

If you’re tracking frequent customers on your point-of-sale system, you have a wealth of valuable customer data. Use it! Send a targeted email message to your patrons to remind them that gift certificates are a terrific solution to their gift-giving needs.
[/one_half_last]
[one_half]
promote-gift-certificates-social-media[/one_half]
[one_half_last]

Share on social networks

You’ve worked hard to build a community of dedicated followers and fans. Add a series of gift-certificate messages to your social media mix. Here’s a tip: Schedule your posts for 4 pm during the work week and 9 am on Saturday mornings. These are prime times when your targets are most inclined to be thinking errands or shopping. Even better, sell gift certificates online through your website, and include a link in your posts to make a purchase just a click or two away.
[/one_half_last]
[one_half]
waiter-promote-gift-certificates
[/one_half]
[one_half_last]

Involve servers and bartenders

Your front-of-house staff have a direct connection with your key customers. Encourage them to strike up holiday-related conversations, as an easy opening to recommending gift certificates for hard-to-buy for friends, colleagues, clients, and family members. You could hold a friendly competition among the staff to see who can sell the most gift certificates.
[/one_half_last]
[one_half]
table-tents-promote-gift-certificates
[/one_half]
[one_half_last]

Create seasonal table tents

Easy to design and inexpensive to produce, table tents are a perfect way to remind your patrons that a gift certificate is a flexible and convenient way to meet gift-giving obligations.
[/one_half_last]

Make it easy for your customers to share their love for your venue with everyone on their holiday gift lists. Take advantage of the value-added features of your POS system, along with traditional customer relations and promotions. A boost in gift-certificate sales is the perfect way to wrap up your year.

 

"Social Media Apps" by Jason Howie is licensed under CC BY 2.0
"Our Waiter" by Connie Ma is licensed under CC BY 2.0
"Informational Table Tent" by flguardian2 is licensed under CC BY 2.0