Is Your Restaurant Taking Advantage of Existing Mobile Technologies?
Today we begin the first in a four part series of posts on mobile restaurant technology. With the ever-changing landscape of technology, it’s imperative that businesses step up to the tech curve in order to keep their customers satisfied.
The restaurant business just got a whole lot more complicated, or did it? With the increasing popularity of smart phones, a whole new world of customer centered apps have been released for both Apple and Android. These apps have brought about changes in the way restaurants do business, and in customers’ expectations. Trodding through this technology minefield can be a nightmare for restaurant owners who don’t do their research or have the time to commit to learning these new technologies. That’s why we’ll spend the next several weeks looking at mobile technologies available both for you (in-house), and your customer.
Restaurants have many options to choose from: customized mobile ordering apps, third-party mobile ordering apps, food and dining apps like Yelp, Foodspotting, and UrbanSpoon, social media sites like Facebook and Twitter, and mobile (at-table) point-of-sale solutions – the possibilities really are endless. The key to having successful mobile strategies in place, is finding those that best suit the needs of your customers and your staff. How do you find the best solution?
Start by asking what goals you hope to accomplish by implementing various forms of technology, whether it be a simple social media strategy or a full-fledged mobile point-of-sale solution for at-table ordering and payment. Do you simply want to improve customer relations, increase sales, or simply dip your toes into new technologies? Also, what is your budget; and by this I mean, not only financial budget, but your time budget. How many dollars per month, week and year are you willing to commit to a new aspect of your business? How many hours of your time, or your managers time, can you commit to managing these solutions? Answering these questions will lead you down the best suited path, as well as help you project the returns that can be made by putting the time and effort into such endeavors.
Over the coming weeks, we’ll take a look at various mobile solutions and how they can bring your restaurant into the mobile technology age, increase customer satisfaction, and increase your sales while promoting more efficient business practices.
Creative Commons image courtesy of Scott McLeod (Flickr)
Written by Teresa Glasgow, Technical Writing Specialist, Future POS, Inc.